The Story

It all started when...

The Tovars got married in 2012. Kristin didn't want to live in Tucson forever, but Alex, a native Tucsonan, was happy here. Kristin constantly thought other places were more exciting with more opportunities and things to do. It caused her to miss out on all the beauty in the city around her. She started an Instagram account as an experiment in practicing gratitude. Taking pictures of things she loved or found interesting helped grow her curiosity and ultimately her love for Tucson. Through the process, not only did her mindset change, but it truly transformed other areas of her life and her family's life as well. The account grew into a movement as well as a business, while the family's heart for Tucson continued to grow simultaneously.  

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Today...

Why I Love Where I Live exists to encourage others to love where they live and engage in the local community with a sense of pride and ownership. This is done through sharing our story, sharing photos, celebrating good things, selling merchandise to inspire and encourage others, and hosting community events. There are so many opportunities to give back to the place that we live, to engage & invest in the community, and see others use their gifts & talents to bless their local community wherever that may be. 

Our whole brand and mission is about seeing people flourish wherever they are for however long they’re there for, through the lens of gratitude and appreciation for their surroundings. We believe that looking for things to love can change your perspective. We also believe that if you see something you don’t love, you can be a part of the change and engage with your community to make a place even more worth loving.