To create meaningful connections between people and places.
Discover and learn about what is right in front of you. Look for hidden gems and things that might normally go unnoticed. Find and learn what makes your place unique.
Appreciate your surroundings. From block to street to city and state, delight in the place you live. Honor its past, present, and future.
Realize the impact of committing to a place and investing locally. Be an active contributor in your community. Seek to share the beauty of your place, and find solutions to fix what is broken.