Do Design: Why beauty is key to everything

Do Design: Why beauty is key to everything

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‘An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul.’ Tim Smit, The Eden Project

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:

•Improve your creative process

•Raise the quality and craft of your work

•Consider the experience as much as the product

•Adopt simplicity, utility and honesty as guiding principles